Every year World Creativity and Innovation Day (WCID) is officially celebrated on April 21. WCID is a part of the United Nations resolution entitled “Transforming our world: the 2030 Agenda for Sustainable Development." It is celebrated to raise awareness of the role of creativity and innovation in "problem-solving and by extension, in the implementation of the Sustainable Development Goals." More than 80 countries around the world have joined in support of the resolution. WCID was first commemorated on 21 April, 2012, with support of over 50 countries.
In 2006, the WCID became a week, from April 15 to April 21, to give people more time to explore together different point of views. The WCID week starts with Leonardo Davinci’s birthday and ends a day before the International Mother Earth Day. The day is envisaged as "well positioned to encourage creative multidisciplinary thinking to help us achieve the sustainable future we want," as mentioned by the UN. Unleash the Creativity in You by These Splendid Quotes on Creativity.
The United Nations says that creativity and innovations, at individual and group levels, has become the true wealth of nations in the 21st century. The UN also take into account the creative economy- which includes new media, audiovisual products, design, performing arts, publishing and visual arts- is transforming the sector of the world economy in terms of jobs creation, income generation and export earning.
According to UNESCO report on culture and sustainable development, cultural and creative industries are among the most dynamic sectors of the world economy, creating 29.5 million jobs worldwide and generating 2.25 billion dollars worldwide.