Two months into 2025, Bollywood has witnessed a series of box-office debacles. High-profile films like Azaad, Emergency, Fateh, and Deva have flopped in their theatrical runs. In fact, the only clear hit the industry can boast is the re-release of the 2016 film Sanam Teri Kasam, which hit theatres on February 7, 2025. On the same day, Loveyapa, a new release starring star kids Junaid Khan and Khushi Kapoor, also arrived. Despite opening to warm reviews, Loveyapa joined the growing list of 2025 flops after just one week in cinemas. ‘Loveyapa’ Box Office Verdict – Hit or Flop: After Shahid Kapoor’s ‘Deva’, Has Junaid Khan and Khushi Kapoor’s Romcom Fallen Victim To ‘Remake Curse’?
Directed by Advait Chandan, whose previous film Laal Singh Chaddha flopped so badly that it prompted Aamir Khan to take a sabbatical, Loveyapa earned a meagre INR 6.55 crore in India during its first week. With a reported budget of INR 60 crore, the film’s theatrical performance is undeniably disastrous.
So, why did Loveyapa fail despite its star-studded promotions, including Aamir Khan’s active support? Here are five factors that may have contributed to its poor box-office performance:
1. The Remake Curse

Post-pandemic, audience tastes have shifted dramatically. With exposure to diverse content on OTT platforms, viewers have grown less receptive to Bollywood remakes. Even if they haven’t seen the original, audiences often dismiss remakes, knowing the source material is readily available online. When it was revealed that Loveyapa was an official remake of the Tamil hit Love Today, many wrote it off as doomed from the start. Had the makers heeded these signs, they might have reconsidered their approach.