Real Madrid to Rename Iconic Santiago Bernabeu Stadium for Marketing Reasons
As per Marca’s report, Real Madrid is considering renaming the iconic Santiago Bernabeu stadium to ‘Bernabeu’. The step is said to be taken as part of their marketing strategies to attract more events to the stadium.
Real Madrid’s home ground – Santiago Bernabeu underwent massive changes with new turf and other facilities installed in the recent makeover. The club is now said to be looking to rename Santiago Bernabeu to ‘Bernabeu’ for marketing reasons. The step is seen as a strategic move to attract more events other than football matches. The stadium was named after footballer and legendary Real Madrid president Santiago Bernabeu.'Vinicius should have won the Ballon d’Or', Cristiano Ronaldo Asserts Vinicius Junior Should Have Won Ballon d'Or 2024 Award (Watch Video).
Real Madrid to Rename Iconic Santiago Bernabeu Stadium
🏟️ El estadio del Real Madrid pasa a llamarse 'Bernabéu' a secas... a efectos comerciales. pic.twitter.com/yhXSMagM7N
— MARCA (@marca) December 27, 2024
(The above story first appeared on LatestLY on Dec 28, 2024 09:32 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
