WhatsApp New Feature Update: Meta-Owned Platform Enhances Updates Tab With Channel Subscriptions, Promotions and Ads in Status
Meta has added new features to WhatsApp’s Updates tab, including channel subscriptions, promoted channels, and ads in Status. Users can now subscribe to favourite channels for exclusive content, discover new creators and businesses, and explore promoted channels, while personal chats remain ad-free.
Meta has introduced new features in WhatsApp’s Updates tab for users to discover new content and products. The Updates tab is where people can find updates from channels and other sources they follow. Now, WhatsApp has added channel subscriptions, promoted channels, and ads in Status to this section. Users can support their favourite channels by subscribing to receive exclusive updates for a monthly fee, get updates from new creators, and even discover businesses through ads. Promoted channels will also show up in the directory. For the first time, channel admins can make their channels more visible. Ads in Status will connect users with new businesses and products. These changes will only show in the Updates tab, keeping personal chats free from ads or promotions. WhatsApp New Feature Update: Meta-Owned Platform Rolls Out 18 New Chat Theme Colours for Beta Testers, Full Release Expected Soon.
WhatsApp Introduces New Features in Updates Tab
Today, @WhatsApp is introducing new features in the Updates tab (like channel subscriptions, promoted channels and ads in Status) without changing anything about your personal chats (they remain end to end encrypted). https://t.co/agscs7n1o6
— Meta Newsroom (@MetaNewsroom) June 16, 2025
WhatsApp New Features
we're making some additions to the Updates tab, home to Status and Channels and a separate space from your personal chats. here's what's coming 👇
Channel Subscriptions 🤩 get access to exclusive updates from your favorite channels on WhatsApp, all while supporting the creators…
— WhatsApp (@WhatsApp) June 16, 2025
(The above story first appeared on LatestLY on Jun 16, 2025 07:51 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
