SS Rajamouli's RRR Marketing team has played a masterstroke and for the first time ever a brand has changed its name for a film. Yes, Multiplex chain PVR will now be named PVRRR just for Jr NTR, Ram Charan film. The name will be only for a few months until the release and run of RRR. What a mind-blowing Idea to remind every moviegoer about this film.

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