San Francisco, June 10: Professional social networking platform LinkedIn has introduced an AI-generated Copy Suggestions tool that uses generative AI to create high-performing intro text and headlines for ad creatives by leveraging data from an advertiser's LinkedIn Page.

"We're developing AI-generated Copy Suggestions that use advanced OpenAI GPT models to leverage data from your LinkedIn Page and Campaign Manager settings, like objective, targeting criteria and audience, to suggest ad headlines and copy to help you jumpstart your campaigns," LinkedIn said in a blogpost. LinkedIn Layoffs: Woman Hired by Microsoft-Owned Job Platform Laid Off Before Joining, Shares Ordeal Online.

The company is rolling out this feature in a pilot in North America in English and plans to increase functionality, languages, and availability in the coming months. The new AI tool will offer up to five headlines and ad copy recommendations in Campaign Manager that users can edit to align with their brand's voice. ‘Shift Time Over, Please Go Home’: LinkedIn User Shares How Her Company Shuts Desktop After Work Hours And Asks Employees to Head Home, Post Goes Viral.

"AI Copy Suggestions can help jumpstart your creativity and reduce the time you spend on your day-to-day tasks so that you can continue to focus on what matters-continuing to produce memorable campaigns and building your brand," Abhishek Shrivastava, VP of Product at LinkedIn, said.

Earlier this week, LinkedIn introduced its identity verification feature for Indian users. "Having an ID verification means that the individual's government-issued ID is verified by one of LinkedIn's verification partners," Ashutosh Gupta, Country Manager at LinkedIn India, said in a blogpost.

In India, HyperVerge, a third-party identity verification service which uses DigiLocker -- an online wallet for Indian government-issued IDs like the Aadhaar Card -- handles ID verification.

(The above story first appeared on LatestLY on Jun 10, 2023 05:50 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website